Chapter 11- Medium and Messages

This was a very interesting topic to learn about. After reading through some of the examples of medium being the message, I came to the conclusion that I agree with McHluhan’s theory. It basically states that the frame through witch the message is conveyed is as important as the message. The main reason why I find this to be true is because too many companies spend an extreme amount of money on advertising or sending messages through TV. Messages need to be heard, so they need to be voiced through popular channels. As a result television serves as the prime example of the medium being important as the message. With out messages being able to be heard by many, there would be no message. Companies extremely rely on these mediums because they pay off. For example, the Superbowl shows the most expensive commercials. They can charge so much because it is the most watched event on television year after year. Which means companies are battling to show there message to most people possible at one time. He also brings up the point that television is a cool medium, which I find to be partly true. Overall messages need to be family safe on basic cable network stations because of the amount of television kids watch. Messages cannot be too vulgar or extreme for TV. Other networks that are less censored do cause for a more than cool medium because messages tend to be more adult directed or oriented.